• Young Turks

    "Freecultr sets New Rules in Fashion -The Fashion Freedom Project by FREECULTR is a comitment to innovation,creativity and collaboration - across fashion, art, music,adventure,university life and much more."

    01/02/2013View PDF

  • Indianretailer.com

    "FREECULTR expands creative base - FREECULTR, The specialised online retailer announces its new concept , The Fashion Freedom Project. Promoting it a comitment to innovation,creativity and collaboration - across fashion , art, music ,adventure ,university life and much more."

    02/02/2013View Source

  • The New Indian Express

    Global Design, Local Price - The Fashion Freedom Project by online retailer FREECULTR is committed to innovation,creativity and collaboration - across fashion, art, music and sports.

    03/02/2013View PDF

  • IIFL

    Freecultr sets New Rules in Fashion - From top designers to top sports teams, we work with indivisuals and organizations that are not limited by one - dimensional thinking. Tese collaborations truly define FREECULTR.

    05/02/2013View Source

  • vogue.in

    "Shivan and Narresh bikinis ona a budget- Resort favorites Shivan and Naresh have tied up with online retail outlet FREECULTR to introduce a new line of afforadable resort wear."

    05/02/2013View Source

  • Miss Malini

    FREECULTR Launches Fashion Freedom Project -The one thing I love the most about fashion is that there is always something happening. FREECULTR has launched the Frashion Freedom Project where they will partner up with leading fashion brands and make them available for the high street.

    06/02/2013View Source

  • grazia.co.in

    SHIVAN AND NARESH FOR FREECULTR - Two of India's much loved and emerging labels , Shivan & Narresh and Freecultr have come together to be a part of the latter's Fashion Freedom Project.

    14/02/2013View Source

  • explosivefashion.in

    TETE - A - TETE WITH HEMANT SAGAR -Lecoanet Hemant is celebrated for real -life elegance be it couture green fashion or pret installations that light upthe heart of the capital or the launch of an affordable linefor an e commerce portal this evening.

    16/02/2013View Source

  • Indiatoday.in

    "Jazz meets jeans at this soiree - Designer Duo Lecoanet Hemant renowned for their exquisite haute couture recently launched a denim and casual wear line 'GENES' with a capsule collection in association with Freecultr.com"

    20/02/2013View Source

  • Miss Malini

    Lecoanet Hemant 's New line Of Genes - Lecoanet Hemant are certainlybranching out. The designer duo have launched their first everdenim line entitled Genes.They threw a bashat Olive in Delhi which saw the likes of Anupam Dayal. Tina & Oliver Martin, Sujal Shah, Surelee Josesph, AD(ofcourse) and Amit Ranjan. Guests were also privy to a sneak peak of their upcoming FREECULTR Line.

    20/02/2013View Source

  • strut120.com

    Dig this : freecultr dishes out designer wear at high street prices.

    25/02/2013View Source

  • Business World (Online)

    Any time, till the first week of February, if you walk into the swanky DLF Promenade mall in New Delhi, you will find a kiosk in the centre of the mall, attractively displaying garments and accessories. But these aren't for sale, mind you; just to see and familiarise yourself with the products and processes. Set up by year-old etailer Freecultr.com, this is its first 'pop-up store' to get hesitant consumers to start shopping online.

    19/01/2012View Source

  • stylekandy.com

    POP OUT SHOPPING:FREECULTR :the e-retail store that's synonymous with different styles for men and women that has almost created a furore in the digital space has another feather in its hat. The online-store has recently announced a one of its kind, digital pop-out store. This would mean that the experience and thrill of shopping online could well be experienced offline and for real.

    27/12/2012View Source

  • techcircle.in

    Apparel e-tailer Freecultr unveils'pop-out' store in Delhi:Freecultr, an e-commerce venture backed by Delhi-based Smile InteractiveTechnologies Group and offering its own brand of apparels and accessories, has launched what it calls its first'digital pop-out concept store' in Delhi. The 'pop-out store' is essentially a cross between a kiosk and a full-fledged outlet.

    26/12/2012View Source


    During a two-year stint as vice president of fashion IMG Worldwide, Sujal managed Lakme Fashion Week in 2011,he launched online portal, Freecultr, which stocks well priced wardrobe basics

    10/12/2012Download PDF

  • India Retail News

    "Freecultr launches first digital Pop-Out Delhi store:Fibre2fashion.com. Bringing the online shopping experience direct to consumers, offline, Freecultr's very first digital pop-out Concept Store launches this week at DLF Promenade, Vasant Kunj, and New Delhi.

    26/12/2012View Source

  • India Digital Review .com

    FREECULTR launches offline POP-OUT store : Online apparel brand of Smile Group, FREECULTR has launched its first digital POP-OUT Concept Store at DLF Promenade, Vasant Kunj, New Delhi. The offline store will showcase the best of its lifestyle essentials for men and women for almost two months (December to early February 2013).

    24/12/2012View Source

  • imagesfashion.com

    FREECULTR launches first offline digital pop-out store :Bringing the online shopping experience to consumers offline, FREECULTR has launched its first digital pop-out concept store at DLF Promenade mall, New Delhi.

    24/12/2012View Source

  • fibre2fashion.com

    Freecultr launches first digital Pop-Out Delhi store :FREECULTR POPS OUT! Bringing the online shopping experience direct to consumers, offline, FREECULTR's very first digital POP-OUT Concept Store launches this week at DLF Promenade, Vasant Kunj, and New Delhi.

    26/12/2012View Source

  • HT City : Know your Denim Trends:

    Will people's taste in denims ever change in the city? Die –hard denim fans will never get over old blue jeans' washed or distressed. But the days of owning three pair of jeans in two shades of blue are over. There's denim for every mood.

    02/11/2012Download PDF


    Sujal Shah and Co-founderof Freecultr sensed a needfor fussfree basics and pronto provided a service.

    05/10/2012Download PDF

  • Indian Retailer .com

    Interview with Mr. Sujal Shah, CEO of Freecultr-Freedom of choice,Freedom of expression-The quintessential online destination for Premium Lifestyle apparel "With the adventof internet camethe comfortof shoppingby a mouse click.this gave birth to a new modeof doing businessby the turnof the 21st century. E-commerce as we know it is the buzz wordin industry circlestoday and everybrand todayviesfor a sharein the e-commerce pie"

    05/10/2012Download PDF

  • FNO 2012 : Vouge Loves

    Suede Moccasins By Freecultr

    04/09/2012Download PDF

  • Vouge

    Why did you decide to collaboratewith Vouge on FNO? "It's a great synergybetween retail, fashion and one of India'sleading designers. The two main points we decided to focus on were colourand the making. The target wasto design the bag so it can beused regularly as a premium tote."

    03/09/2012Download PDF

  • Not just for the gym,the sports inspired look sexesup casualand sportycuesby blending atheletic fabrics and patterns with feminine cuts

    "Sports luxelooked fabulouson the catwalk's atheleticand waifymodels,at majorfashion weeks. Butit puts usmere mortals ina conundrum. How do wepull of this trendin day to day life and make casualthe new sexy?"

    03/08/2012Download PDF

  • Ambitious To Be Next Online -Only Uniqlo,India's Freecultr Gets $ 9 Million from Ru-Net,Sequoia

    "A lot of globalclothingbrands turn to Indiathese daysto manufacturetheir products.But todaycomes news of a $9millionround for an online clothing brand basedin Indiathat has big ambitions to go global. Freecultr-Which CEOand co-founderSujal Shahl ikenstoan online -only Uniqlo(read: competitiveprice"

    17/07/2012Download PDF

  • Indian retailer.com

    "Launched in December 2011,Freecultr has raised a $9 million USD series B funding. Seeing the immense potential and trajectoryof the brand, Russian venturefirm ru-Net,spearheaded byInternetentrepreneurand investorLeonid Boguslavasky,joinedSequoiaCapitalto closethis funding in the young brand."

    17/07/2012Download PDF

  • Updated: Russian Venture Firm ru-NetinvestsIn FREECULTRand Bestylish:Report

    "Freecultr has officially confirmedthat it has raised$9 Millionin a Series Bfunding round,in which the Russian venture firm ru-Net,and existing investor,SequoiaCapital,participated. The company co-fiounded by Haris Bahl(Chairman),Sujal Shah(CEO),Sandeep Singh(COO), and Rajesh Narkar(CPO)"

    17/07/2012Download PDF

  • Ambitious To Be The Next Online-Only Uniqlo,India Freecultr gets $9M from RU-Net,Sequoia

    "A lot of tellurian wardrobe brands spin to India these days to make their products.But currentlycomes newsof a $9M appropriation spin for an online wardrobe code formed in india that has large ambitions to go global.Freecultr --CEOand co-founderSujal Shahl ikenstoan online"

    17/07/2012Download PDF

  • Ambitious To Be The Next Online-Only Uniqlo,India Freecultr gets $9M from RU-Net,Sequoia

    "A lot of global clothing brands spin to India these days to make their products.But currentlycomes newsof a $9M appropriation spin for an online wardrobe code formed in india that has large ambitions to go global.Freecultr --CEOand co-founderSujal Shahl ikenstoan online"

    17/07/2012Download PDF

  • VC's invest in 100 deals worth $363 million during first halfof 2012

    Bangalore:Venture Capitalfirms invested $363 millionacross100 dealsin Indiaduringthe six monthsending June2012,according to a study by Venture intelligence,a researchservice focusedon private equity,venturecapital and M&Atransactionactivities in India.

    17/07/2012Download PDF

  • Ronnie Screwvala to strike investmentsin e-commerce start-ups

    Mumbai:Serial entreprenuerRonnie Screwvalais poised tostrikeinvestmentsin e-commercestart upsas new investors,includingRussian billionaire Leonid Boguslavasky,lap up India's fledging consumer internet story.Screwvala's newholdingcompanyUnilazer ventures,with a Rs 1000crorecorpus

    17/07/2012Download PDF

  • FREECULTR raises $9Million Series B for Steadfast Expansion

    "India: Launched in December2011,FREECULTRintroduced the conceptof "Premium Basics" to India with a full lifestylerange of appareland accessoriesfor men and women,availaible onlineat www.freecultr.com. Backed byan initial 4Million USDinvestmentfrom SequoiaCapital,FREECULTRrapidly expandedits presence and sales tocustomers"

    16/07/2012Download PDF

  • FREECULTR coverage HT Cafe newspaper

    As the city prepares for the monsoon, designers and street stalls are stocking up on the brightest styles to satisfy your sole...

    14/06/2012Download PDF

  • FREECULTR coverage Time n Style beauty supplement

    Feel like dancing in the rains but don't want to get your feet wet? Hop, skip and jump all you want in this cool pair of gumboots, with a psychedelic print from FREECULTR...

    14/06/2012Download PDF

  • FREECULTR debuts with exciting, range of lifestyle apparel

    FREECULTR has launched a full range of lifestyle apparel and accessories available online at freecultr.com. The company isthe newest venture launched by the Smile Group backed by Sequoia Capital which has invested over 4 Million USD in FREECULTR. FREECULTR combines the latest...

    16/12/2011 Download PDF

  • Our First Press Release

    Tired of rummaging through high street shop after shop for your closet essentials? FREECULTR has arrived! Uniquely designed for global citizens, the pioneering Lifestyle Apparel Brand makes its debut, bringing to India freedom of choice through its diverse product portfolio and seamless online shopping experience, only at www.freecultr.com. FREECULTR...

    07/12/2011 Download PDF

  • GQ | Back to basics

    If you're based in one of India's biggest cities, there's no shortage of options for luxury fashion. From suits to casual wear, the most expensive brands in the world are opening what feels like another store every day, giving us their wares flown in from around the world - with an import tax bill to match. If you're really short of cash...

    View Source

  • Vogue | New Store Alert: FREECULTR

    If you are always stuck for where to head for basics without breaking the bank, you are in luck. Brand new e store, FREECULTR is your one click solution to a wardrobe that’s never short of stylish basics. The site promises a range of jersey and cotton essentials in a host of bright, solid colours. We especially like the soft cotton t-shirts...

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  • Missmalini.com | In The News

    This evening in Mumbai, Sujal Shah and Sandeep Singh of FREECULTR officially launched their new lifestyle fashion brand over high-tea at Busaba. Sujal was the former VP and Country Head of Fashion for IMG and he says, The idea for this lifestyle brand is inspired by (and for) all people of all cultures. This new, premium lifestyle brand fills a very distinct gap in the apparel and lifestyle market...

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